Across urban areas in Florida, the widespread planting of tropical milkweed has unintentionally disrupted monarch butterfly migration and increased the spread of OE parasites. In response, I designed a service system that establishes a network of native milkweed garden sites throughout the city. These sites function as ecological and educational hubs, using clear signage and QR codes to guide informed action and connect visitors to a mobile app. By linking people, places, and knowledge, the project transforms fragmented awareness into a sustained conservation effort.
Tool Blender, Figma
Type Service Design
Industry Environment
Duration 5 Weeks
Evergreen Trap
Garden Flower Design
“I first noticed the problem not through a visible ecological disaster, but through how many people were doing the ‘right’ thing for the wrong reasons.”
Track plants and butterfly visitors through an interactive digital garden. Gardeners can learn and explore nature through visuals.
Helps gardeners care for plants and scan to identify plants. Designed to guide everyday gardeners step by step: scan, track, and care with confidence.
Access articles, find milkweed sites, and buy friendly plants. Empowers users to learn, take action, and grow the right plants
Record each planting, sprouting, and butterfly visit. Turn your care into points and stay motivated with meaningful green rewards.
“Rather than telling people what not to do, I wanted to design a system that helps them arrive at better choices on their own.”
“This project showed me that ecological harm often comes from gaps in knowledge, not a lack of care.”
